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Apple (AAPL) Stock Price, News & Analysis

-2.38 (-1.10%)
(As of 06/18/2024 ET)
Today's Range
50-Day Range
52-Week Range
79.86 million shs
Average Volume
63.42 million shs
Market Capitalization
$3.29 trillion
P/E Ratio
Dividend Yield
Price Target

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.66 Rating Score
2.9% Downside
$208.06 Price Target
Short Interest
0.74% of Shares Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.54mentions of Apple in the last 14 days
Based on 207 Articles This Week
Insider Trading
Selling Shares
$60.88 M Sold Last Quarter
Proj. Earnings Growth
From $6.58 to $7.25 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.50 out of 5 stars

Computer And Technology Sector

80th out of 585 stocks

Electronic Computers Industry

2nd out of 6 stocks

AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

microsoft logo on smartphone 100 bills in backgroud
6 Reasons the S&P 500 Will Keep Rising This Year (AAPL)
The S&P 500 can continue to rally this year and gain 15% or more by year's end because the top six holdings are 30% of the market and being led higher.
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Adobe Stock: It’s Not Too Late To Buy The Dip (AAPL)
Adobe had a great quarter and raised guidance. The analysts are raising their price targets and leading the market to a new all-time high; a 35% upside.
Discover How to Turn $10,000 into $1 Million
Today, I’m making my boldest prediction ever. Next-generation AI technology will create the first $100 TRILLION industry.
Apple logo is displayed on smartphone and Apple intelligence on the background
Apple Stock All-Time Highs: Can AI Outweigh Earnings Jitters?
Apple's pursuit of AI dominance unfolds against a backdrop of financial uncertainty, leaving investors to decipher mixed signals in a high-stakes tech showdown.
Apple logo is displayed on smartphone and Apple intelligence on the background
Apple Stock's All-Time High: Can AI Outweigh Earnings Jitters?
Apple NASDAQ: AAPL has long been synonymous with innovation and market dominance in the technology sector. Yet, recent weeks have seen Apple's stock price go on a rollercoaster ride, leaving investors and Apple's analyst community scrutinizing its every move.
An Apple logo adorns the facade of the downtown Brooklyn Apple store on March 14, 2020, in New York…
Apple Pay will have more payment options this fall and will also welcome Windows, Chrome users
Apple Inc. plans to add several new features to Apple Pay and Apple Wallet later this year that will more deeply integrate financing, rewards, and buy now, pay later options into the iPhone when consumers shop on their phones
HP logo sign
How HP Stock Could Bring Double-Digit Upside for Buffett (AAPL)
This is how HP management could bring on a double-digit rally for shareholders by diluting its printing business, reinvestment into growth areas could do it too
Meta Platforms logo on building
Top 3 Stocks Set to Soar with the AI-Driven Metaverse Revolution
Call it a stretch, but the future of AI is the metaverse. The metaverse is already powered by data centers, the cloud, and AI, and that relationship will only intensify.
Discover How to Turn $10,000 into $1 Million
Today, I’m making my boldest prediction ever. Next-generation AI technology will create the first $100 TRILLION industry.
Meta Platforms logo on building
Top 3 Stocks Set to Soar with the AI-Driven Metaverse Revolution (AAPL)
Apple, Meta Platforms, and Symbotic are advancing virtual reality, automation, and AI technology in a way that will bring the metaverse to life.
Invesco logo on smartphone screen
Invesco QQQ and Nasdaq-100 Analysis: Key Market Trends (AAPL)
U.S. stock markets seem to be reaching new all-time highs on a weekly basis. The Nasdaq 100 index can best be traded and followed using the most active
TSMC logo sign
Why Taiwan Semiconductor's Stock Prices Hit Record Highs (AAPL)
Taiwan Semiconductor stock is now posing new ways to give investors a new rally, backed by fundamental developments and double-digit upside with analyst views
See More Headlines
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Company Calendar

Last Earnings
Ex-Dividend for 5/16 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Electronic computers
Computer Hardware
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
35 Analysts


Net Income
$97.00 billion
Pretax Margin


Sales & Book Value

Annual Sales
$383.29 billion
Cash Flow
$7.04 per share
Book Value
$4.00 per share


Outstanding Shares
Free Float
Market Cap
$3.29 trillion

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Should I Buy Apple Stock? AAPL Pros and Cons Explained


Here are some ways that investors could benefit from investing in Apple:

  • Apple's strong financial performance, with consistent revenue growth and profitability, making it a stable investment option.
  • Ongoing innovation and product development, such as the latest iPhone 15, which can drive future sales and maintain Apple's competitive edge in the market.
  • Expansion into services like Apple Music and Apple TV+, diversifying revenue streams and reducing dependency on hardware sales.
  • Robust ecosystem integration among Apple devices, enhancing customer loyalty and increasing the potential for cross-selling products.
  • Current stock price trading at an attractive valuation compared to its growth prospects, presenting a potential buying opportunity for investors.


Investors should be bearish about investing in Apple for these reasons:

  • Market saturation and intense competition in the smartphone industry may limit Apple's ability to capture new market share and maintain high margins.
  • Regulatory challenges and antitrust scrutiny facing big tech companies like Apple could lead to increased legal costs and potential restrictions on business practices.
  • Dependency on China for manufacturing and a significant portion of sales exposes Apple to geopolitical risks and supply chain disruptions.
  • Cyclical nature of consumer electronics industry, where demand can fluctuate based on economic conditions, impacting Apple's sales and profitability.
  • Potential impact of global economic downturns on consumer spending habits, affecting Apple's sales of premium products and services.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, June 11, 2024. Please send any questions or comments about these Apple pros and cons to

AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?

35 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 1 sell rating, 11 hold ratings, 22 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price target for 2024?

35 analysts have issued 1 year target prices for Apple's shares. Their AAPL share price targets range from $164.00 to $275.00. On average, they expect the company's stock price to reach $208.06 in the next twelve months. This suggests that the stock has a possible downside of 2.9%.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2024?

Apple's stock was trading at $192.53 at the beginning of 2024. Since then, AAPL stock has increased by 11.3% and is now trading at $214.29.
View the best growth stocks for 2024 here

Are investors shorting Apple?

Apple saw a increase in short interest in May. As of May 31st, there was short interest totaling 113,520,000 shares, an increase of 14.3% from the May 15th total of 99,290,000 shares. Based on an average daily volume of 61,060,000 shares, the days-to-cover ratio is currently 1.9 days.
View Apple's Short Interest

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, August 1st 2024.
View our AAPL earnings forecast

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) announced its quarterly earnings results on Thursday, May, 2nd. The iPhone maker reported $1.53 EPS for the quarter, topping the consensus estimate of $1.51 by $0.02. The iPhone maker earned $90.75 billion during the quarter, compared to the consensus estimate of $90.37 billion. Apple had a net margin of 26.31% and a trailing twelve-month return on equity of 148.33%. The company's revenue for the quarter was down 4.3% on a year-over-year basis. During the same period in the previous year, the company earned $1.52 earnings per share.
Read the conference call transcript

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, May 2nd. Investors of record on Monday, May 13th will be paid a dividend of $0.25 per share on Thursday, May 16th. This represents a $1.00 annualized dividend and a yield of 0.47%. The ex-dividend date of this dividend is Friday, May 10th. This is an increase from the stock's previous quarterly dividend of $0.24.
Read our dividend analysis for AAPL

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $1.00 per share and currently has a dividend yield of 0.47%. The company has been increasing its dividend for 13 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.55%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.79% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Shares of Apple split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were issued to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its board has approved a share repurchase program on Thursday, May 2nd 2024, which authorizes the company to buyback $110,000,000,000.00 in outstanding shares, according to EventVestor. This buyback authorization authorizes the company to purchase up to 3.9% of its shares through open market purchases. Shares buyback programs are often an indication that the company's board believes its stock is undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

Who are Apple's major shareholders?

Apple's stock is owned by a variety of institutional and retail investors. Top institutional investors include Vanguard Group Inc. (8.54%), Price T Rowe Associates Inc. MD (1.35%), Bank of New York Mellon Corp (0.74%), Swiss National Bank (0.28%), Capital International Investors (0.24%) and Sumitomo Mitsui Trust Holdings Inc. (0.24%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai,, Chomp, Coherent Navigation, Color Labs,, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor,, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse,, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow,, Zayante, faceshift, iTunes K.K., imsense,, metaio, and tuplejump.
Read More
This page (NASDAQ:AAPL) was last updated on 6/19/2024 by Staff

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