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Alphabet (GOOGL) Stock Price, News & Analysis

-2.15 (-1.21%)
(As of 06/18/2024 ET)
Today's Range
50-Day Range
52-Week Range
21.53 million shs
Average Volume
28.87 million shs
Market Capitalization
$2.16 trillion
P/E Ratio
Dividend Yield
Price Target

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.89 Rating Score
10.4% Upside
$193.26 Price Target
Short Interest
0.44% of Shares Sold Short
Dividend Strength
Based on Four Factors
News Sentiment
0.62mentions of Alphabet in the last 14 days
Based on 68 Articles This Week
Insider Trading
Selling Shares
$25.73 M Sold Last Quarter
Proj. Earnings Growth
From $7.60 to $8.61 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.09 out of 5 stars

Computer And Technology Sector

228th out of 585 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

20th out of 57 stocks

GOOGL stock logo

About Alphabet Stock (NASDAQ:GOOGL)

Alphabet Inc. is the parent company of a host of technology services that include the iconic Google search engine and all the associated apps that go with it. The company is the G in the FAANG stock acronym and a blue-chip operator of Internet infrastructure. The company was founded on September 4 1998 by Larry Page and Sergey Brin while the two were Ph.D. students at Stanford.

The original product was a tool for searching the rapidly growing Internet that revolutionized the budding Search Engine industry. Since its founding, Google has become the world’s premier and leading search engine commanding an estimated 86% of the search market in 2021. The company abruptly changed its name and operating structure in 2015 making it a parent company with Google a subsidiary. This provided some protection against anti-trust lawsuits, improved accounting, and allowed the company to expand into areas outside of search.

Alphabet provides various products and platforms globally, where it is permitted, and operates in three broad segments. The three operating segments are Google Services, Google Cloud, and Other Bets. The company is headquartered in Mountain View, California, and is located within a sprawling complex of modernized and new buildings called the Googleplex. The Googleplex is prominently located within the San Francisco Bay Area and is the company’s largest complex. Employees working in the Googleplex are afforded free transportation on the company’s shuttle bus system as well as other ground-breaking perks.

The Google Services segment is the core of the business. Google Services is built around the Google Search Engine and offers products and services to both businesses and consumers. Among the many revenue streams are search-related ad sales, Android operating system for mobile devices, Chrome web browser, assorted hardware, Gmail email accounts, Google Drive cloud-based office suite, Google Maps mapping, geolocation, and GPS tools as well as Google Photos, Google Play, and YouTube which it leverages in a variety of ways. Other revenue streams include apps and in-app sales via the Google Play store, the sale of Fitbit devices, and Google Nest smart-home products.

The Google Cloud segment is the less visible of the two major operating segments but is no less important to the infrastructure of the Internet or the company’s bottom line. The Google Cloud segment offers cloud-based infrastructure, operating platforms, and other services for business as well as a suite of cloud-based products of its own. The Google Workspace includes project management and collaboration tools such as Docs, Drive, Calendar, and Meet. Google cloud services account for roughly 9% of the global cloud market share making it the 3rd largest operator.

The Other Bets segment is Alphabet’s venture capital arm and it invests in technologies of all kinds and at all stages of development. Some of the projects under the Other Bets umbrella include Waymo and Verily. Waymo was formerly known as Google’s self-driving car project and is focused on self-driving vehicles and related technologies. Verily is focused on the healthcare sector and aims to help detect, prevent, and manage diseases.


GOOGL Stock Price History

GOOGL Stock News Headlines

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Samsara Inc. (NYSE: IOT) is a leading industrial Internet of Things (IoT) provider offering hardware, software, and cloud platforms complete with data analysis
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Marvell Technology Inc. (NASDAQ: MRVL) is a leading semiconductor company in the computer and technology sector sector that designs and manufactures
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GitLab’s Weak Results Were Priced In; Time to Buy the Dip? (GOOGL)
GitLab is well-positioned for the growth of tech, the cloud, and AI, but it's going to be a slower process than forecast, and that is weighing on the market.
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Company Calendar

Last Earnings
Ex-Dividend for 6/17 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Computer programming, data processing, & other computer related
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
36 Analysts


Net Income
$73.80 billion
Pretax Margin


Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.83 per share
Book Value
$22.79 per share


Outstanding Shares
Free Float
Market Cap
$2.16 trillion

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Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained


Here are some ways that investors could benefit from investing in Google:

  • Alphabet Inc. offers various products and platforms globally through Google Services, Google Cloud, and Other Bets segments.
  • Google Services segment provides a wide range of products and services to users worldwide.
  • Google Cloud segment offers cloud computing services that have been growing in popularity and revenue.
  • Alphabet Inc. has shown consistent growth and innovation in its offerings, attracting more users and customers.
  • The current stock price of Alphabet Inc. (GOOGL) is favorable for potential investors.


Investors should be bearish about investing in Google for these reasons:

  • While Google has a strong presence in the market, it also faces competition from other tech giants and startups.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, June 11, 2024. Please send any questions or comments about these Alphabet pros and cons to

GOOGL Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

36 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 5 hold ratings, 30 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOGL shares.
View GOOGL analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

36 equities research analysts have issued 1-year target prices for Alphabet's shares. Their GOOGL share price targets range from $140.00 to $225.00. On average, they expect the company's share price to reach $193.26 in the next twelve months. This suggests a possible upside of 10.4% from the stock's current price.
View analysts price targets for GOOGL
or view top-rated stocks among Wall Street analysts.

How have GOOGL shares performed in 2024?

Alphabet's stock was trading at $139.69 on January 1st, 2024. Since then, GOOGL stock has increased by 25.3% and is now trading at $175.09.
View the best growth stocks for 2024 here

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, July 23rd 2024.
View our GOOGL earnings forecast

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOGL) issued its earnings results on Thursday, April, 25th. The information services provider reported $1.89 earnings per share for the quarter, beating analysts' consensus estimates of $1.49 by $0.40. The information services provider had revenue of $80.54 billion for the quarter, compared to analyst estimates of $66.04 billion. Alphabet had a trailing twelve-month return on equity of 29.52% and a net margin of 25.90%. During the same period in the prior year, the business earned $1.17 EPS.
Read the conference call transcript

How often does Alphabet pay dividends? What is the dividend yield for Alphabet?

Alphabet announced a quarterly dividend on Thursday, April 25th. Shareholders of record on Monday, June 10th will be paid a dividend of $0.20 per share on Monday, June 17th. This represents a $0.80 annualized dividend and a yield of 0.46%. The ex-dividend date is Monday, June 10th.
Read our dividend analysis for GOOGL

Is Alphabet a good dividend stock?

Alphabet (NASDAQ:GOOGL) pays an annual dividend of $0.80 per share and currently has a dividend yield of 0.45%. The dividend payout ratio is 12.27%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, GOOGL will have a dividend payout ratio of 9.29% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for GOOGL.

When did Alphabet's stock split?

Alphabet's stock split before market open on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were issued to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Who are Alphabet's major shareholders?

Alphabet's stock is owned by many different retail and institutional investors. Top institutional shareholders include Vanguard Group Inc. (4.03%), Price T Rowe Associates Inc. MD (0.81%), Capital Research Global Investors (0.47%), Bank of New York Mellon Corp (0.40%), Capital World Investors (0.29%) and Capital International Investors (0.24%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Amie Thuener O'toole, Ann Mather, Brin Sergey, Frances Arnold, John Kent Walker, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat and Sundar Pichai.
View institutional ownership trends

How do I buy shares of Alphabet?

Shares of GOOGL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:GOOGL) was last updated on 6/19/2024 by Staff

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