ServiceNow (NOW) Stock Forecast & Price Target

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$730.38

+4.88 (+0.67%)

(As of 06/18/2024 ET)

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy
Based on 25 Analyst Ratings

Consensus Price Target

$814.48
11.51% Upside

High Forecast	$950.00
Average Forecast	$814.48
Low Forecast	$600.00

Type	Current Forecast 6/20/23 to 6/19/24	1 Month Ago 5/21/23 to 5/20/24	3 Months Ago 3/22/23 to 3/21/24	1 Year Ago 6/20/22 to 6/20/23
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	23 Buy rating(s)	23 Buy rating(s)	23 Buy rating(s)	26 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$814.48	$808.73	$762.96	$537.83
Forecasted Upside	11.51% Upside	13.99% Upside	11.19% Upside	19.70% Upside

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NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ServiceNow Stock vs. The Competition

Type	ServiceNow	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.92	2.60	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Hold
Predicted Upside	11.51% Upside	208.69% Upside	11.30% Upside
News Sentiment Rating	Positive News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Action	Rating	Price Target	Upside/Downside on Report Date
6/18/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$900.00 ➝ $900.00	+24.08%
5/10/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$830.00	+13.73%
5/7/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform
5/7/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Outperform ➝ Market Outperform	$825.00	+15.72%
5/7/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$870.00 ➝ $885.00	+21.81%
4/25/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$1,000.00 ➝ $950.00	+34.04%
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4/25/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$814.00 ➝ $830.00	+17.11%
4/25/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$920.00 ➝ $875.00	+24.33%
4/25/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$850.00 ➝ $830.00	+11.20%
4/18/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$896.00 ➝ $906.00	+22.96%
4/16/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$875.00 ➝ $900.00	+22.36%
4/15/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Neutral
4/10/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$885.00 ➝ $900.00	+15.11%
3/20/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$820.00	+8.14%
1/25/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$750.00 ➝ $820.00	+7.19%
1/25/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$840.00 ➝ $850.00	+9.50%
1/25/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$700.00 ➝ $750.00	-3.06%
1/25/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$800.00 ➝ $910.00	+17.88%
1/25/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$750.00 ➝ $830.00	+8.52%
1/23/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$765.00 ➝ $870.00	+15.65%
1/18/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$750.00 ➝ $800.00	+9.96%
12/6/2023	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$675.00 ➝ $770.00	+11.35%
9/15/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$704.00	+19.30%
8/15/2023	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$550.00 ➝ $650.00	+14.80%
7/27/2023	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform	$549.00 ➝ $600.00	+3.90%
7/19/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		$600.00 ➝ $700.00	+17.23%
5/30/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		$586.00 ➝ $665.00	+23.73%
4/28/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Underperform ➝ Neutral	$410.00	-9.76%
4/27/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Maintains
4/27/2023	22nd Century Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Reiterates
4/27/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		$525.00 ➝ $545.00	+21.65%
1/27/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform	$600.00 ➝ $575.00	+24.17%
1/26/2023	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight	$485.00 ➝ $500.00	+11.42%
1/26/2023	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy	$460.00 ➝ $485.00	+8.07%
1/26/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform	$520.00 ➝ $530.00	+18.10%
11/2/2022	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform	$500.00	+19.46%
10/31/2022	Capital One Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Overweight	$516.00	+22.74%
10/27/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		$510.00 ➝ $520.00	+41.92%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 06:09 AM ET.

NOW Forecast - Frequently Asked Questions

What is ServiceNow's stock forecast and purchase recommendation?: According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $814.48, with a high forecast of $950.00 and a low forecast of $600.00. The consensus rating for ServiceNow stock is Moderate Buy based on the current 2 hold ratings and 23 buy ratings for NOW. Learn more on NOW's analyst rating history.
Do Wall Street analysts like ServiceNow more than its competitors?: Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.92 while the average consensus rating score for "computer and technology" companies is 2.60. Learn more on how NOW compares to other companies.
Does ServiceNow's stock price have much upside?: According to analysts, ServiceNow's stock has a predicted upside of 14.23% based on their 12-month stock forecasts.